Through strategic text hierarchy and design, we ensured each guest received an informative and memorable program. Each session features speakers from companies like Amazon, PUMA and Twitch Prime, tackling the intersection of marketing and design. We cover what a brand package includes, plus premium add-ons. If you need to build an app for events, corporate meetings, orientation apps, or a mobile guide for your school, Guidebook has you covered. Your event should tell a good story, so all these elements need to be part of the same puzzle and maintain a consistent aesthetic between your online and in-person branding efforts. Like The Falls Festival, its important to keep your brand consistent throughout all of your communication, as it builds trust. A seminar? Name tags are an important piece in most event branding. The graphics set the stage for what attendees will experience at the event. Protect your events with enterprise-grade security. Smooth FM know that to bring more people to their good food month and night noodle markets, its not only beneficial to hashtag those terms, but the areas that people may visit from too. To further gain event exposure, follow the pros and create your own competition. Your event brand should be built around one question: Why does your event exist? 
Colors, fonts, and graphics. 
Need a hand? Maintain company culture in a hybrid work environment. Tap into your event branding, using the look, feel, and sound youve defined to hook potential attendees, help them understand the value of your event, and drive registrations. Your branding tells a story and says a lot about your business.
2022 Hopin Ltd. or its affiliates, all rights reserved. Place cards Extend your in-person event to a global audience. That can be things like: The final step to winning your audience over is making them love your event, so they will come back next year. Their merchandise included sashes and badges, and used their brand slogan throughout to promote the Movember event. 40% of marketers believe email marketing is the most effective event promotion channel. So by creating a brand that promotes who you are, you can gain trust, build loyalty and gain exposure from those who resonate with your message. Read more about Hopin's January 2022 product updates that help with simplifying event creation, optimizing the attendee experience, and enhancing event production, expanding tech integrations. South by Southwest (SXSW) is a massive conference and festival event where film, music, culture, technology and other interactive industries come together. For example, Salesforces flagship event is called Dreamforce, which probably grabs you a little more than Salesforce User and Customer Convention 2022, right? Clutter is a turn-off in event app design. Looking specifically at event branding, it is leveraging your organizations brand to create a unique brand experience in live events. To do this, you can change background images, header images, and profile photo to reflect your upcoming event. Do you have an interesting story of how you came to set up your event? Fittingly, their tone in event marketing materials and across their communication during the event is professional and inspiring. Creating your online identity is as much about promoting it as it is about developing the event itself. Having a solid promotional strategy and marketing pieces that look similar across platforms is key toa successful event. Read about Hopin product updates that help with audience engagement, data & insights, production quality, hybrid solutions and more. While your event brand should reflect your organizations brand, it should also have a brand of its own. expertise By sharing these stories with the press it may just catapult your event to stardom! Making full use of venue customization options to create an immersive brand experience. If you follow these tips, youll be sure to create an event that generates a loyal and consistent fanbase for years to come. When you can create a fun and exciting event, youll get your attendees doing your marketing for you! Join us for the inaugural virtual summit to recognize, celebrate, and elevate the professionals behind the experiences that define us and make the world feel closer. Live Q&A, highly interactive with actionable tips! Why we love it: MozCon has a powerful event identity defined through their simplicity.
With the audience top of mind and a clear understanding of your event brand, design can also be a way of escaping the been there, done that feel that annual conferences can sometimes leave. Try completing this type of framework for your event. Superside offers a selection of top-rated design professionals along with dedicated account managers who are available 24/7 to deliver high-quality results. MozCon is not your average marketing conference. Do that and youre going to fall in a big pile of forgettable and bland. To start, youll want to establish the core pieces of your event branding puzzle: things like event name, logo, brand story, color palette, slogan, typography, voice, and imagery. Learn about what to include in a design brief, along with some tips on how to properly write one. Event Agenda All of your brand elements will come together on your event website. The creative team at Eventfully Angela is here to take your brand and add the oomph! Its now easier to understand and use in different circumstances. For events in which youre exhibiting or have a booth within a larger event, all of the above elements are important on a smaller scale. What comes to mind? The most up-to-date marketing news & information delivered right to your inbox. The Web Summit homepage (below) is a good example. To accomplish this, many events have an identity of their own,which often looks similar to a logo. Aim for simplicity and minimalism in design and keep the message concise. 
Inbound is one of the top annual marketing conferences out there. Sometimes you need a little extra help in making your voice heard and your brand stand out. Your attendees expect to be dazzled, so you need to offer them an astounding experience. Relevant, straightforward content and design create a sense of urgency. agritourism attracting promoting hospitality After brainstorming these topics and messages, developing a brand for your event should flow more naturally. Were talking posters, flyers, banners, the stage, free branded giveaways and everything in between. Display advertising Dont be shy, just go and ask! You can use the way the words are positioned to draw the eye in to your poster. Email design is an essential component that can make or break the success of an email marketing campaign. TED does this excellently with the tagline Ideas worth spreading. Live experiences conferences, workshops, and tradeshows and more help connect brands to their audiences in ways that other marketing channels cannot. By building a strong brand that works across all of your communication channels, you share a cohesive message about the core components of your business who you are, what your event is about, and the benefits your audience will get by attending.
Great stuff, sent occasionally! vgroup If youre looking for some color palette inspiration, try free tools like Coolors, Colormind, or Adobe Color to help guide your visual brand elements. Why should people choose you? You need it to help you stand out, convince your target audience to register for the experience, and build memorable, positive associations for attendees. Youve done the legwork. LAST CHANCE! Focus on telling a strong brand story within the confines of your booth. Evergreen content is content that you can continue to use, and repurpose at a later date.
Whether its a company event, national conference, or a local fundraiser, Sprout Studio can help youcreate the branding for your event and carry it throughout your visuals. Its something tangible that tells the story of the event and has the ability to make a lasting impression long before the actual event date. Branding is the process of giving meaning to a product the product can be just about anything, a physical product like an iPhone, a service, a city, an event, etc. These help attendees find one another, network, encourage content sharing, and produce a treasure trove of media to use in future event marketing. Once youve taken care of all your attendees' pain points, its time to look at their wants. As you build your online presence, theres more that you can do that will help to continue to communicate your brand. Once on board, a partner could sponsor your event, which could mean more mentions on social media, or more merchandise to sell at your event. Since inception, Superside has been a fully remote company, with almost 600 team members working across 57 countries and 19 timezones. By clicking this button you are confirming that you're a genius and that you want to receive cool emails from us.
Event website. Your audience is at the heart of your event and will be the driver of why youre producing an event, and in turn, your event branding. While it can incorporate or pull elements from your organizations logo, it should be unique. With you in mind, Ticketbooth has developed a tool that lets you set up automatic actions within your Admin Dashboard. Host a digital event that engages your entire community. Take TEDxs slogan: Ideas worth sharing. This phrase quickly indicates to the audience that TEDx will expose them to interesting, thought-provoking ideas. Why we love it: They managed to take their brand identity from the online universe and transport it into the real world, with branding elements everywhere throughout the venue. Their online and offline design elements are very much in tune; its like watching all the digital elements (fonts, colors, theme) catch life and transpose into a dazzling experience at the live event. Contact our team of event experts to learn more today. Is there anyone that might like to partner with you or sponsor your event? This was no different for the Studs, Struts & Stilettos magazine ads. Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. kb branding luxury event From key signage like welcome and on-stage signage to smaller elements like directional signage, every sign is an opportunity to further create a cohesive onsite experience. View Evently - Event Organizer Landing Page, View Rhapsody Festival Marketing Materials. Date: January 7-10, 2020Location: Las Vegas, NV.
What sets apart average events from events that wow is branding. A PR strategy will help you identify the stories in your business and will help you gain that all-important exposure for your event. Custom event graphics can direct or inform attendees, create a cohesive brand, or showcase the events theme. In the past, branding was seen as a novelty, recent studies show just how important cohesive branding is for an organization. Deploy your branding and apply best practices, Explore how technology can support your event branding. By creating posters and flyers for your event, it will strengthen the message of your brand. Theres nothing wrong with the latter, but whitelabeling can help people remember your URL and make your website look more professional. Who would your audience listen to and look up to? Do you have anyone well known attending or interested in your event? Colour: Getting the colour balance right is important. Our intuitive platform makes it easy for anybody to create a mobile Guide for any occasion. To brand your event is to inject the personality or heart of your company through primarily a visual medium.
Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We designed colorful, branded posts using local models to promote this important fundraising event. Table tent cards Laneway Festival created a fantastic and unique package to create a buzz around their festival. We used event branding and details to reach our target audience and boost ticket sales. You can be sure youre not the only conference targeting your audience. Let me repeat, brand experience is important. Flyer The goal of most event advertisements is to attract more attendees. Step & repeat backdrop, An Event Branding Agency | 2022 Eventfully Angela LLC |. When youre lost in the midst of planning every minute detail for your event, chances are you could overlook the most important aspect of all building a powerful brand that speaks volumes about who you are. Social media creative assets (<3) Event app. Follow the steps in this guide to build solid branding for your next event and to knock the socks off your attendees, sponsors, colleagues, and competitors. For example, if youre hosting a symposium to bring together HR professionals, you may want to choose calming colors and fonts. Create incredible experiences for your digital audience. How does the branded swag connect to my organization and its values? This isnt just about marketing collateral its about a lasting impression, which means business outcomes (think: money) and your brand reputation are both on the line. To do that, your audience needs their pain points addressed first. Now cut that in half, refine it a bit, and youre creating your event tagline. Building a consistent experience for your attendees applies onsite too after all, thats where the magic happens. See how Hopin helps teams achieve their event goals. According to event experience provider, Freeman, 9 in 10 Marketers agree brand experience delivers more compelling engagement. An events brand isnt one thing, but a combination of details. Storytelling, creating a community and delivering an unexpected experience through creative design, entertainment and quality all contribute to positive after-event feelings. Swag. No one wants to wear those sticky generic name tags that fall off half the time. Event organizers recognize how powerful social media can be, before, during and after an event.
But its not just about why you think your event exists. If someone your audience trusts and likes endorses your event, then youll find it a lot easier to increase ticket sales. Drive registrations and engagement at IRL events. Simple, yet effective. corporate events event branding planning gobo lighting creative way visit chicago fantastic 48% of event attendees find in-person interactions with brands more valuable than 2 years ago, according to a study by Live Marketing. Event poster Your audience is here for the experience. A slow-motion video of an athlete in Nike gear? Print & digital invitation In order to really impress youve got to come up with a great name for your event. So lets take a look at some of the main aspects of conference event planning and see why design is fundamental to engagement and differentiation. Dive deep into event guides and save time with our curated templates. Web Summit is one of the biggest annual technology conferences, bringing together Fortune 500 companies, groundbreaking startups and world-class speakers to Lisbon. Lets take a look at five of the most influential marketing and tech conferences to see how they nail event design every single time: Date: September 3-6, 2019Location: Boston, MA. The event website is usually the first touchpoint a potential attendee will have with you, so it has to be memorable but not overwhelming.
Signage design Use your branding elements, including fonts, colors, and graphics to align your emails with other digital platforms. Event branding includes the event logo, colors, and imagery, and also has grown to include larger messaging elements that speak to the objective of an event and what attendees should expect to gain from the event. For example, Nikes Swim All value proposition reads: For any woman in London, regardless of income, who wants to learn to swim, our six-week Swim All program provides a safe, inclusive opportunity to learn how to swim and feel comfortable in the water that empowers participants to build confidence, have fun, and get inspired to achieve their own greatness.
Colors, fonts, and graphics. Need a hand? Maintain company culture in a hybrid work environment. Tap into your event branding, using the look, feel, and sound youve defined to hook potential attendees, help them understand the value of your event, and drive registrations. Your branding tells a story and says a lot about your business. 2022 Hopin Ltd. or its affiliates, all rights reserved. Place cards Extend your in-person event to a global audience. That can be things like: The final step to winning your audience over is making them love your event, so they will come back next year. Their merchandise included sashes and badges, and used their brand slogan throughout to promote the Movember event. 40% of marketers believe email marketing is the most effective event promotion channel. So by creating a brand that promotes who you are, you can gain trust, build loyalty and gain exposure from those who resonate with your message. Read more about Hopin's January 2022 product updates that help with simplifying event creation, optimizing the attendee experience, and enhancing event production, expanding tech integrations. South by Southwest (SXSW) is a massive conference and festival event where film, music, culture, technology and other interactive industries come together. For example, Salesforces flagship event is called Dreamforce, which probably grabs you a little more than Salesforce User and Customer Convention 2022, right? Clutter is a turn-off in event app design. Looking specifically at event branding, it is leveraging your organizations brand to create a unique brand experience in live events. To do this, you can change background images, header images, and profile photo to reflect your upcoming event. Do you have an interesting story of how you came to set up your event? Fittingly, their tone in event marketing materials and across their communication during the event is professional and inspiring. Creating your online identity is as much about promoting it as it is about developing the event itself. Having a solid promotional strategy and marketing pieces that look similar across platforms is key toa successful event. Read about Hopin product updates that help with audience engagement, data & insights, production quality, hybrid solutions and more. While your event brand should reflect your organizations brand, it should also have a brand of its own. expertise By sharing these stories with the press it may just catapult your event to stardom! Making full use of venue customization options to create an immersive brand experience. If you follow these tips, youll be sure to create an event that generates a loyal and consistent fanbase for years to come. When you can create a fun and exciting event, youll get your attendees doing your marketing for you! Join us for the inaugural virtual summit to recognize, celebrate, and elevate the professionals behind the experiences that define us and make the world feel closer. Live Q&A, highly interactive with actionable tips! Why we love it: MozCon has a powerful event identity defined through their simplicity.
With the audience top of mind and a clear understanding of your event brand, design can also be a way of escaping the been there, done that feel that annual conferences can sometimes leave. Try completing this type of framework for your event. Superside offers a selection of top-rated design professionals along with dedicated account managers who are available 24/7 to deliver high-quality results. MozCon is not your average marketing conference. Do that and youre going to fall in a big pile of forgettable and bland. To start, youll want to establish the core pieces of your event branding puzzle: things like event name, logo, brand story, color palette, slogan, typography, voice, and imagery. Learn about what to include in a design brief, along with some tips on how to properly write one. Event Agenda All of your brand elements will come together on your event website. The creative team at Eventfully Angela is here to take your brand and add the oomph! Its now easier to understand and use in different circumstances. For events in which youre exhibiting or have a booth within a larger event, all of the above elements are important on a smaller scale. What comes to mind? The most up-to-date marketing news & information delivered right to your inbox. The Web Summit homepage (below) is a good example. To accomplish this, many events have an identity of their own,which often looks similar to a logo. Aim for simplicity and minimalism in design and keep the message concise. Inbound is one of the top annual marketing conferences out there. Sometimes you need a little extra help in making your voice heard and your brand stand out. Your attendees expect to be dazzled, so you need to offer them an astounding experience. Relevant, straightforward content and design create a sense of urgency. agritourism attracting promoting hospitality After brainstorming these topics and messages, developing a brand for your event should flow more naturally. Were talking posters, flyers, banners, the stage, free branded giveaways and everything in between. Display advertising Dont be shy, just go and ask! You can use the way the words are positioned to draw the eye in to your poster. Email design is an essential component that can make or break the success of an email marketing campaign. TED does this excellently with the tagline Ideas worth spreading. Live experiences conferences, workshops, and tradeshows and more help connect brands to their audiences in ways that other marketing channels cannot. By building a strong brand that works across all of your communication channels, you share a cohesive message about the core components of your business who you are, what your event is about, and the benefits your audience will get by attending. 
Great stuff, sent occasionally! vgroup If youre looking for some color palette inspiration, try free tools like Coolors, Colormind, or Adobe Color to help guide your visual brand elements. Why should people choose you? You need it to help you stand out, convince your target audience to register for the experience, and build memorable, positive associations for attendees. Youve done the legwork. LAST CHANCE! Focus on telling a strong brand story within the confines of your booth. Evergreen content is content that you can continue to use, and repurpose at a later date.
Whether its a company event, national conference, or a local fundraiser, Sprout Studio can help youcreate the branding for your event and carry it throughout your visuals. Its something tangible that tells the story of the event and has the ability to make a lasting impression long before the actual event date. Branding is the process of giving meaning to a product the product can be just about anything, a physical product like an iPhone, a service, a city, an event, etc. These help attendees find one another, network, encourage content sharing, and produce a treasure trove of media to use in future event marketing. Once youve taken care of all your attendees' pain points, its time to look at their wants. As you build your online presence, theres more that you can do that will help to continue to communicate your brand. Once on board, a partner could sponsor your event, which could mean more mentions on social media, or more merchandise to sell at your event. Since inception, Superside has been a fully remote company, with almost 600 team members working across 57 countries and 19 timezones. By clicking this button you are confirming that you're a genius and that you want to receive cool emails from us.
Event website. Your audience is at the heart of your event and will be the driver of why youre producing an event, and in turn, your event branding. While it can incorporate or pull elements from your organizations logo, it should be unique. With you in mind, Ticketbooth has developed a tool that lets you set up automatic actions within your Admin Dashboard. Host a digital event that engages your entire community. Take TEDxs slogan: Ideas worth sharing. This phrase quickly indicates to the audience that TEDx will expose them to interesting, thought-provoking ideas. Why we love it: They managed to take their brand identity from the online universe and transport it into the real world, with branding elements everywhere throughout the venue. Their online and offline design elements are very much in tune; its like watching all the digital elements (fonts, colors, theme) catch life and transpose into a dazzling experience at the live event. Contact our team of event experts to learn more today. Is there anyone that might like to partner with you or sponsor your event? This was no different for the Studs, Struts & Stilettos magazine ads. Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. kb branding luxury event From key signage like welcome and on-stage signage to smaller elements like directional signage, every sign is an opportunity to further create a cohesive onsite experience. View Evently - Event Organizer Landing Page, View Rhapsody Festival Marketing Materials. Date: January 7-10, 2020Location: Las Vegas, NV.
What sets apart average events from events that wow is branding. A PR strategy will help you identify the stories in your business and will help you gain that all-important exposure for your event. Custom event graphics can direct or inform attendees, create a cohesive brand, or showcase the events theme. In the past, branding was seen as a novelty, recent studies show just how important cohesive branding is for an organization. Deploy your branding and apply best practices, Explore how technology can support your event branding. By creating posters and flyers for your event, it will strengthen the message of your brand. Theres nothing wrong with the latter, but whitelabeling can help people remember your URL and make your website look more professional. Who would your audience listen to and look up to? Do you have anyone well known attending or interested in your event? Colour: Getting the colour balance right is important. Our intuitive platform makes it easy for anybody to create a mobile Guide for any occasion. To brand your event is to inject the personality or heart of your company through primarily a visual medium.
Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We designed colorful, branded posts using local models to promote this important fundraising event. Table tent cards Laneway Festival created a fantastic and unique package to create a buzz around their festival. We used event branding and details to reach our target audience and boost ticket sales. You can be sure youre not the only conference targeting your audience. Let me repeat, brand experience is important. Flyer The goal of most event advertisements is to attract more attendees. Step & repeat backdrop, An Event Branding Agency | 2022 Eventfully Angela LLC |. When youre lost in the midst of planning every minute detail for your event, chances are you could overlook the most important aspect of all building a powerful brand that speaks volumes about who you are. Social media creative assets (<3) Event app. Follow the steps in this guide to build solid branding for your next event and to knock the socks off your attendees, sponsors, colleagues, and competitors. For example, if youre hosting a symposium to bring together HR professionals, you may want to choose calming colors and fonts. Create incredible experiences for your digital audience. How does the branded swag connect to my organization and its values? This isnt just about marketing collateral its about a lasting impression, which means business outcomes (think: money) and your brand reputation are both on the line. To do that, your audience needs their pain points addressed first. Now cut that in half, refine it a bit, and youre creating your event tagline. Building a consistent experience for your attendees applies onsite too after all, thats where the magic happens. See how Hopin helps teams achieve their event goals. According to event experience provider, Freeman, 9 in 10 Marketers agree brand experience delivers more compelling engagement. An events brand isnt one thing, but a combination of details. Storytelling, creating a community and delivering an unexpected experience through creative design, entertainment and quality all contribute to positive after-event feelings. Swag. No one wants to wear those sticky generic name tags that fall off half the time. Event organizers recognize how powerful social media can be, before, during and after an event.
But its not just about why you think your event exists. If someone your audience trusts and likes endorses your event, then youll find it a lot easier to increase ticket sales. Drive registrations and engagement at IRL events. Simple, yet effective. corporate events event branding planning gobo lighting creative way visit chicago fantastic 48% of event attendees find in-person interactions with brands more valuable than 2 years ago, according to a study by Live Marketing. Event poster Your audience is here for the experience. A slow-motion video of an athlete in Nike gear? Print & digital invitation In order to really impress youve got to come up with a great name for your event. So lets take a look at some of the main aspects of conference event planning and see why design is fundamental to engagement and differentiation. Dive deep into event guides and save time with our curated templates. Web Summit is one of the biggest annual technology conferences, bringing together Fortune 500 companies, groundbreaking startups and world-class speakers to Lisbon. Lets take a look at five of the most influential marketing and tech conferences to see how they nail event design every single time: Date: September 3-6, 2019Location: Boston, MA. The event website is usually the first touchpoint a potential attendee will have with you, so it has to be memorable but not overwhelming.
Signage design Use your branding elements, including fonts, colors, and graphics to align your emails with other digital platforms. Event branding includes the event logo, colors, and imagery, and also has grown to include larger messaging elements that speak to the objective of an event and what attendees should expect to gain from the event. For example, Nikes Swim All value proposition reads: For any woman in London, regardless of income, who wants to learn to swim, our six-week Swim All program provides a safe, inclusive opportunity to learn how to swim and feel comfortable in the water that empowers participants to build confidence, have fun, and get inspired to achieve their own greatness.