},
Linear and perimeter booths are only exposed to aisles on a single side whereas peninsula models have three aisle-facing sides. Again, all this information is available from the events coordinators. Toll Free: 800.639.1174 If you look at your exhibit as a selling tool then you will have a hard time measuring your return on investment (ROI). LinkedIn You may also want to create a timetable to ensure your team know where they should be. On the other hand, owning a display means finding space to store it when not in use and scheduling its transport to and from each event. Be aware of the rules and event regulations that may be important for your event. As you unpack your booth/stand for day one, prepare your empty crates for storage by removing old storage labels. Prospects are no longer interested in just the products or services a business has to offer. "dateModified": "2022-03-29" Want to learn more about trade show and event marketing? Now is the time to use those pre-printed return address labels for shipping your booth/stand and goods back home.
Send out any survey materials to leads that left information to gain insight into how to improve for future trade shows. Check with the service desk for any invoices that need to be addressed before leaving. "author": { Keep in mind, marketing campaigns change and exhibit goals may not be the same from one event to the next. Leave enough negative space to make the positive aspects stand out. Each of these is designed to help provide you with the smoothest trade show planning experience. Confirm outbound shipping for your materials after the show is complete. Though using a wide range of colors to stand out in the crowd and make an impression on attendees is important, maintaining brand consistency is vital as well. "@id": "https://www.exhibitedge.com/the-exhibitors-checklist-guide-to-trade-show-planning/" Knowing who youre marketing to and why as well as how much space youll have to work with and how much itll cost will come into play moving forward. Create a definitive budget and stick to it to avoid overspending. Virtually endless design opportunities are out there for the taking. As an expert exhibitor herself, she loves sharing the countless tips and tricks she has learned along the way to help even experienced exhibitors find their way to consistently successful shows. Be sure that everything is labeled properly and will be sent to the correct locations. This category only includes cookies that ensures basic functionalities and security features of the website. Network with a community of other businesses and meet industry influencers.
In the lead up to the show itself the organisers will send you an exhibition manual. Both options have certain advantages, but which one will benefit you most depends on your specific needs. Space is in short supply at these events, but prospects are more likely to respond positively if they have room to breathe and take it all in. Businesses with larger budgets who want to create custom trade show banners or bespoke stand design will book just the space and then often employ a exhibition stand contractor to build their stand. We'll assume you're ok with this, but you can opt-out if you wish. Organic and responsibly sourced materials make an effective statement these days. Fax: 619.374.2797. This is often a stage that is overlooked but should be part of any successful plan. Youre often allocated a time when you can access the venue in a vehicle, so this needs to be communicated with the relevant people. Shell scheme graphics can be easily attached to the stand walls, and then taken down to be re-used at your next event.
What features and benefits did attendees ask about that your product possess, but were not obvious to users? Compare the event goals with your business goals to see where you are best aligned. A shell scheme is usually the cheaper option and will typically include stand walls and carpet. Once you know your goal then you can develop a strategy to achieve that goal. Various sizes in each are also typically offered. So what does that mean? What will it be? Mix and match them to create an interesting display. To be sure everything arrives on time and in good condition, follow these tips: Exhibitor move-in and move-out can be a hectic time. These should expand beyond your everyday marketing and advertising methods and venture well into your exhibit. "name": "Exhibit Edge", Prospects are more likely to bypass the chaos than to forge through it, so finding a space a little further away may be your best bet. Some common goals for businesses include: Reinforcing relationships with existing customers. Purchasing a display means its yours for the long haul, so itll always be on hand. If youre like most exhibitors, youll want to pack as much into a display as possible. More than 90 percent of attendees come to these events in search of new products and service providers, placing exhibits among the most fruitful means of networking and generating leads. When we start, we look at the messaging and how this helps to adhere to the way we define a successful trade show. What were your retorts? These cookies will be stored in your browser only with your consent. People want to share their experiences; you just have to give them the opportunity. These aspects will help you bring in more qualified leads and better fulfill your objectives on a number of different levels. Create travel plans for your team and yourself. Assign someone from your company to be on-site to oversee the outbound shipment of your booth/stand property and product.
Where your stand is located could have a big impact on the footfall, youll want to ensure as many attendees as possible pass by your stand. Remember to pre-order labor for move-in and move-out. Below weve listed some things to consider. Chantilly, Virginia 20151 "image": "", Highlight points like these in your display to further pique visitors interest.
Our expert team can advise on the right solution for your exhibition stand as well as provide a vast range of printed products. Exhibit lighting can be coordinated with other graphics and accentuate various aspects of a display while also serving its basic functional purpose. Use this data to mold your exhibit around the expectations of those most likely to see it. Your exhibition stand wont be complete without printed literature for visitors to takeaway. Exhibiting brings a host of benefits but requires detailed planning to overcome challenges and ensure your investment brings in the best possible return. Welcome to the exciting world of trade shows and exhibitions. Be sure to address the applicable ones from the beginning and incorporate them into your overall approach.
TRADE SHOW PLANNING CHECKLIST: HOW TO PLAN A TRADE SHOW, Trade Show Preparation & Planning 101: How to Successfully Prepare for a Trade Show, Understanding Trade Show Insurance Part 2, Benefits of Non-Retractable Banner Stands. This is helpful for those who make spur-of-the-moment appearances at trade shows and other affairs and is usually the less expensive route for businesses exhibiting at multiple events each year. According to a number of marketing reports, 98 percent of prospects wont make a purchase during the first contact. For most companies, securing a space takes up the most sizable portion of the trade show budget. This will include all the fine details you need including general guidance, when you can build / take down your stand, directions and opening hours. Decide how to design your booth. If youve already arranged shipping, confirm final arrangements with your in/outbound carrier prior to show open and prior to show close. If theyre not adequately prepared, theyll be counterproductive to the entire effort.
You have the choice to either purchase or rent an exhibit. Is It Better To Buy Or Rent A Trade Show Booth? Games, giveaways, and contests offer plenty of value as well. Fill out the BOL completely and accurately. Obviously, drawing in new prospects to expand your clientele is part of the plan, but are other objectives at work here as well? When possible, go with options that align with your brand and products as well as public mindset. If your stand design includes electrical requirements and furniture (this is often available through the exhibition organisers), you will need to order this up front. Define your budgets for each area of the trade show like logistics for your, , furniture, visuals, marketing materials, and other things from a. Are there ways to make it clearer.
Identify your target audience and how to communicate with them properly. Kay Bailey Hutchison Convention Center Dallas, Long Beach Convention Center and Entertainment Center. }, 7.
Providers of this service should take control of your project from the initial brief, through to design and production, and on to installation and breakdown. Trade show planning can be a daunting prospect but to help you along the way weve put together a planning checklist featuring all the key tasks.
Exhibiting space at the ends of aisles is good because you have a corner and trafficcan spill out over the edge, allowing you to house more attendees. Choose from over 700 designs based on your booth size, budget and show location, Email: Certain back wall height and signage restrictions do apply in some cases, so take this into account as well. Find out as much information as possible to establish fits into your marketing strategy, but crucially if its attractive to your target audience. GES | Event, Experiential and Trade Show Marketing. "@type": "WebPage", Make sure each and every crate, carton, and box is labeled with the proper show name and booth number, even if they are being shipped to the same booth. Perform a post-show review to determine what worked and what didnt. These cookies do not store any personal information. Get a clear understanding of how customers feel about your products and services. The stand walls will be a blank canvas ready your exhibition panels or banner stands. Having your empty crates labeled properly will make identification at show close faster and more accurate. Contact. Familiarize yourself with the contractors and companies like Exhibit Edge who can help create a smooth process for you and your team. Your exhibition graphics and general stand layout is crucial to the success. However, a great location and stand size can also impact on costs and its important to spend your budget in the most effective way. What were people saying about your competition? From easy to transport exhibition graphics through to temporary graphic-clad external buildings, the only limit of our exhibition services is your imagination. Consider your niche, any markets you may want to expand into and which shows fall in line with these elements.
Get the Ultimate Trade Show Planning Checklist Today, custom or custom modular trade show booth, trade show giveaways and promotional items, Your Trade Show Unique Selling Proposition, Your Trade Show Budget Worksheet: How to Financially Plan for your Next Event, Wow. The entire event centers around this one question. If youre new to the trade show circuit, renting displays initially until you learn the ins and outs of exhibiting could be helpful.
Exhibiting space near the front of the show is ideal. This website uses cookies to improve your experience. They are also perfect to be used as internal displays, point of sale or for any indoor branding requirement. In fact, it has the power to affect peoples moods and heighten their interest in what your company has to offer. "@type": "Organization", Having said that, several different types of booths are available, each one offering its own set of benefits and disadvantages. On the last day of the show, make note of the. It also helps circumvent the common storage, logistics and maintenance issues.
When you book a standard shell scheme at any trade show there are a variety of ways you can introduce your graphics. Purchasing a display may also lead to limitations in the types and sizes of booths thatll work for you. Showcase your products and services to thousands of engaged attendees. 3. Make sure your message resonates with them. Pay special attention to the human element as its the one truly making the connections.
All-in-one tool (screwdriver, can opener), First-aid (Tylenol, Advil, DayQuil, Band-Aids). Be prepared, by following these simple steps. Take your time to research the right partner who has the experience required and can work with you from the ground up to achieve your objectives. This informs prospective attendees you will be there and where your stand is located. Sell: Three Exhibit Themes That WOWed and Rocked the Trade Show floor, What Trade Show Exhibitors Can Learn From Game of Thrones, What Its Like to Exhibit at The Boston Marathon Race Expo, Ask potential clients three specific questions for market research. Decide which objectives are most important to your company at present and which ones might offer the most benefits in a long-term sense before moving forward.
You could create a special offer thats exclusive to the show, which you can advertise in industry magazines or through social media. Prices vary according to square footage and layout. Identify the event start and end dates. Phone: 619.393.4560 As is the case with social media marketing, making appearances where your target crowds are likely to see you is imperative. A 49 point checklist for planning a successful exhibition, 7 common exhibiting mistakes and how to avoid them, 5 effective ways to attract more visitors to your stand, How to write a good brief for your stand provider, Utilities such as water, electricity, internet, phone lines. From the pre-planning phase to keeping in touch with leads after the fact, a long list of considerations goes into creating a successful trade show exhibit. Work with an online freight service provider to assure your shipment has the greatest chance for success, as they will help to select the right carrier for your exact shipping needs. Your email address will not be published. Review your contract to confirm the size of your booth/stand, location on the show floor, and space package is correct. What product terminology confused prospect? Island booths offer aisle exposure on all sides, so attendees can see them from every possible angle. At this point, its time to begin thinking about the design, but first, youll need to decide how to go about acquiring the exhibit. It is mandatory to procure user consent prior to running these cookies on your website. Create your game plan based on the questions and points listed above. For many shows in the U.S. GES Logistics offers GES Transporation+, a discount on material handling with you ship roundtrip. Trade shows provide unique opportunities to increase brand awareness. Put your goals down on paper and communicate them with the rest of your planning team. Can you afford to fall behind your competitors in the areas that matter? Everything should be set up in a manner that flows well and gives visitors space to move without bumping into counters and kiosks. The numbers required will depend on the size of your stand and the size of show. Keeping certain points in mind can help ensure success at each event. Youll want people who are approachable and experts in your business and products. Which questions got peoples attention, and what conversations did prospects relate to? Check the labels on the boxes so breaking the booth area down is easier after the show is over. These will attract attention and draw people in for a closer look. You may also be able to order upgraded lighting. Once you contact the trade show organiser they will promptly send you a detailed floorplan of the event, including stand space availability. Color schemes, sizing, fonts and flow of the visuals being displayed matter greatly from onlookers perspectives, and they all work together to help create an eye-catching space. Although the benefits of exhibiting at tradeshows arent in question, making the most of these investments does bring up its fair share of uncertainties. These areas are the message, the technical approach, booth flow and lead capture, and logistics.
Why did you choose your respective field? Contacting an exhibition planning, design and printing company can ensure all the hard work is taken away and your stand looks great. Have a record of all the order confirmations and other information for on-site reference. There is a lot to coordinate before you are able to exhibit on the show floor. Preparing your exhibit booth/stand and other trade show materials for shipping can seem complicated. Also, remember to keep track of the leads generated by the event; after all, those all-powerful metrics give you insight into just how effective your efforts were and which elements could be improved upon next time around. "url": "https://www.exhibitedge.com/" You might be surprised at how far even a minimal outlay will go but be sure the budget covers all the necessities like booth rental, display design, construction, and logistics. You should also check out which of your competitors are already exhibiting. Gather your leads and other information gathered during the show so you can easily find it when needed later on. Send personalized texts and emails. Your stand will start out looking like everyone elses but with effective and engaging graphics you can create a great looking stand even on small budget. Analyse what you want to achieve from your show, this could include brand awareness, lead generation, direct sales, a new product launch, gathering contact information or networking with suppliers.
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All too often, businesses forge ahead hoping to accomplish the full range of prospective goals. Branston Exhibition Stand & Fabric Banners. They want to know about the company itself. Your empty crates will be delivered to your booth at show close.
Bold, eye-catching graphics are a must for any company. Need help with hotel accommodation planning? Marketing comes in numerous forms these days with more outlets available now than ever before. You can also communicate to your current customer database, which can create many opportunities to set up meetings at the show itself. Break down the booth or check to see that the hired service has arrived and they have begun breaking down the booth. Those who man your exhibit are as much a part of the picture as graphics, displays, lighting and any other component to be incorporated. Depending on the type of type of stand youve booked you may require one of the following options: Pop-up banner stands are easy to transport and assemble making them ideal for promoting your business at any event or promotional space. Exhibiting at a tradeshow is expensive so its important to establish meaningful and measurable objectives and these should be at the forefront during the rest of your planning. "@type": "BlogPosting", 703.230.0000, Facebook Each trade show is a little different, but with the help of a professional trade show team, you can be sure to have a smoother show. These are the metrics that a Marketing Manager needs to establish long before the show starts. "datePublished": "2015-01-14", Be sure to choose staff members who are well-versed in the company and its history, products, services, processes, and protocols. Engagement is essential, and ample options are out there. Touchscreen displays virtual reality presentations, and push notifications all fall into this category. Youll want everything ready in plenty of time before the show and this stage can be a little daunting. A trade show organiser will likely offer you two packages shell scheme or space only. This doesnt always work out in their favor because this is also the area most prone to traffic jams. How will we create a draw to the exhibit? When considering which show is right for your business you need to do your homework. Transitioning to ownership, later on, is always an option. Like in any workplace, trailing wires across the floor will not be allowed so some careful consideration is required.
"name": "Exhibit Edge", No doubt, you already have a target audience and customer persona in mind. What features and benefits did attendees ask for that were missing from your product? It will help your next show be more successful. Be sure to remove all the old labels or cover them properly so there is no confusion. For those who attend numerous events each year, though, renting can prove to be a costly venture. Show Off Display, Registered Address: 3 & 4 Pegasus House, Pegasus Court, Olympus Avenue, Warwick, CV34 6LW. Every relevant detail gleaned in advance gets you a step closer to reaching your goals and outshining the competition. Other exhibitors are following this same protocol, so the best spaces tend to fill up quickly. Using the shows advanced warehouse (if available) can reduce costs and secure enough time for unloading and booth/stand set up. From smooth surfaces and acrylic accents to an extensive lineup of different fabrics, plenty of textures can be incorporated into your design. In the weeks leading up to the show open, check these items off your to-do list in order to save yourself some last-minute stress. 2022 Exponents Insta USA Inc.. All Rights Reserved. Accredited for ISO9001:2015 & ISO14001:2015. Identify the location of the trade show event, 5. Renting tends to be a more cost-effective alternative for companies only attending one or two events each year. Ask yourself this question before moving on. 4. Exhibiting space near the center of the exhibition floor is always preferable to the ends. Dont be afraid to step outside your brands standard color scheme, but be sure it isnt overshadowed or left out of the mix altogether. Continual redesigns and ongoing maintenance come with display ownership. AND AN EXHIBIT EXPERT WILL GET BACK TO YOU SHORTLY! Twitter Label your shipment(s) before you send them off. Define your goals for the trade show and measuring success. We also use third-party cookies that help us analyze and understand how you use this website. Begin a cadence with the new leads within the first week to keep them engaged with your booth. With all the possibilities unfolding before you and all the potential goals to address, it would be easy to spend a fortune on a single exhibit. Youtube Established in 1900, John E Wright & Co is now one of the leading large format print suppliers in the UK. With all the technology now available, theres no excuse for not rising to the challenge. This website uses cookies to improve your experience while you navigate through the website. You may even be able to obtain information about attendee demographics from event organizers to help out with this aspect. "url": "https://www.exhibitedge.com/"
They require a little more persuasion even if theyre leaning toward your company over its competitors. You may also want to create flyers to promote your business to people as they walk around the exhibition. Check all of your equipment and assets to be sure that everything is up and running properly so there are fewer surprises during the trade show itself. A modular system allows for the graphics to be re-configured to suit any display area. Why are you attending this tradeshow? Stand alongside other big names in your industry and observe their offering. "publisher": { Narrow down those targets to the most crucial ones and make them your focal points. Something as simple as mobile device recharging stations could even bring visitors your way and keep them there long enough to make a connection. }, 4315-A Walney Road Dont leave leads in the lurch after the trade show or convention is over. Effective Trade Show Booth Ideas that will Help to Get More Leads! Not everyone who participates in trade shows is successful, getting good results is about preparation, a great marketing strategy and an engaging exhibition stand design. Are they experienced events professionals. What part of your demonstration seemed to drag because your product is not easy enough to quickly use? Speak and sell to clients in person. Booth location also plays a role in the impact of an exhibit. Exhibit Edge is here to help you accomplish your goals during any of your trade show needs. Contact us today.
Every year there are literally thousands of exhibitions around the UK. One effective way of doing so is by looking at your business interior goals. "headline": "TRADE SHOW PLANNING CHECKLIST: HOW TO PLAN A TRADE SHOW", Concentrate on trade show objectives that support those of the company as a whole. A custom built stand will provide a dramatic impact and is sure to get your brand noticed. Here are some other brainstorming questions to consider: 2.
If you look at it as a Marketing tool then those metrics are much easier to define. Handy Guide to Improving your Tradeshow ROI. Your staff or colleagues will need to know in plenty of time if theyre going to attend the exhibition, especially if travel and time away from home is required. Though billboards, mailers, charitable donations, and promotional giveaways go a long way toward generating brand awareness and sparking new business relationships, few alternatives are quite as effective as trade shows and conventions. Start your planning 3-6 months before the show. Still, a wide range of details goes into this leg of the process. Perhaps more importantly in todays consumer mindset is whether or not sustainability is important to your company. Check the.
All those previous considerations will factor into your trade show booth design. Standard Trade Show Exhibit Display Types & Regulations, Making Your Exhibit Work for You: A Comprehensive Checklist for Trade Show Exhibitors. Research trade show venues before choosing a booth type, size or location. { Ongoing studies show theres still no substitute for old-fashioned person-to-person contact. Are you renting, building, or a combination of the two? "logo": {
Each goal comes with a distinct set of requirements. For standard sized exhibition stands its generally recommended that 2 people always man the stand. Attendees expect to be fully immersed in the experience when they visit a trade show display. Space only exhibition stands are a complete blank canvas where you simply pay for the floor space. "mainEntityOfPage": { Quite a bit of thought and planning must go into each stage of the process to truly capitalize on the experience. Log in.
Most tradeshows will have a designated hashtag and will share your posts that include it. }, Will we have a give-a-way? As Director of Marketing of North American Exhibitions at GES, Christys passion for live events is only equal to her dedication in educating and assisting exhibitors and show organizers. Before diving into any other element of your exhibit, its important to lay out your primary reasons for making an appearance. Even the use of a laptop will mean you need a plug socket this needs ordering including the location. When shipping inbound or outbound, keep your carrier PRO numbers (tracking numbers) along with contact phone numbers (daytime and after hours) with you in case you have questions about your shipment. Ensure any materials that are being shipped are going according to plan. While there are many different areas that are a part of creating a strategy for a trade show, there are four areas that Exhibit Edge focuses on. Learn how to audit your overall event experience. The floor plan will include all entrances and exits, seminar rooms, theatres and communal areas such seating and cafes. } How did it begin? Its also not a great solution for companies that make a habit of booking last-minute appearances because design, construction, and testing can take anywhere from a few weeks to a few months. With either option, youll have a full team of experts at your disposal, and the benefit of knowledge and experience is invaluable. Be sure to give each of these points due attention. Confirm dates for move-in and move-out. Evaluate how to make your booth memorable. Engage. That ties into everything that you do and tie directly with the four major categories mentioned above. Many exhibitions will also include a link to your own website which can be a great source of visitor traffic as well as boosting your online visibility. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Does this show move-in on a targeted schedule? How to do the Perfect Planning Before a Trade Show. Plan well in advance to ensure a smooth and successful trade show shipping process and secure the best transportation option for your shipping needs. When developing trade show planning checklists you should be sure to know your goals. While properly showcasing your products, services, strong suits and information are crucial, giving visitors too much to look at could send them into sensory overload. Even with all those aspects in play, the layout of your exhibit could make or break the experience for attendees. But opting out of some of these cookies may affect your browsing experience. Consistency improves brand recognition and perception among other benefits. You should be able to get this from event organisers and is important when considering your stand location and key marketing messages. "@context": "https://schema.org", From there, the process branches out even further. Follow-up communication makes those conversions happen. Necessary cookies are absolutely essential for the website to function properly. Youll want to consider how you engage your prospects and what information they see. Email, Copyright 2022 Exhibit Edge Inc. All Rights Reserved.