Inspired by Odell Beckham Jr.: After missing the first four games of his rookie season due to injury, Beckham Jr.s 50-yard, one-handed, free-falling touchdown catch at the Meadowlands in late November 2014 became a landmark moment for sport.
Beginning November 30. New Nike app in-store features were released earlier this year to serve as the NikePlus members ultimate shopping companion, bringing digitally-led experiences to physical retail all through the Nike App. Customization elements for the Nike Noise Cancelling Collection Air Force 1 Low were designed in partnership with NYC-based tattoo artist, JK5. The entrance to the store the Nike Arena showcases the most immersive seasonal and sport-inspired storytelling moments from the Brand. Media Contact:Nike Media Relations(212) John Lewis and M&S Add More Festive Fun Choose Love: The Store For Giving , 3 months ago | (Photo: Business Wire), By scanning a QR Code on an in-store mannequin, consumers can browse every single item on the mannequin, check to see if their size is available in-store or online and see available colors. ft., six-level, cross-category At opening, the space will play host to a uniquely Instant Checkout stations are positioned throughout Nike NYC so that This service will be exclusively available on the fifth floor Nike Expert Studio Service Desk. Nikes inspirational journey of continuous improvement and innovation in both retail and product design secures their position as a leader in their field and as one of the biggest brands in the world today. The stores designated area for kids presents the most extensive assortment of childrens athletic products available in France. Nike Noise Cancelling Collection Nike Zoom Fly 2: Available Beginning November 15. on Yet another social sharing infographic, on Amazon To Open New York Store Ahead Of Christmas, Nike Opens House of Innovation in Manhatten. Nike also aims to help save the future of sport and encourage sustainability discourse in the world of design through its Move to Zero initiative.
create a new benchmark for Nike retail. Powered by digital commerce data Could anyone ask for more? offerings like the Nike Sneaker Bar and Pick Up Lockers that allow When entering Nike NYC, members will gain access to an array of new features and content via their Nike App homepage. Not only will it offer one of the largest assortments of Nike footwear in Europe, its modular store layouts will be continuously updated, and exclusive member opportunities will be available for its customers; ensuring that the retail space ultimately serves as a vibrant centre of sport. journey. In the Nike Arena Nike by You Makers Studio, shoppers will have access to footwear dip-dyeing, footwear printing, embroidery, footwear patches, lazering and a full footwear accessory bar (laces, zippers, tongue tags, etc.). Nike NYC is designed to be a dynamic store environment, that is just as personal and responsive as digital, said Heidi ONeill, Nike Direct President, This premium destination gives consumers an authentic, immersive and human connection to the Nike Brand.. At the These NikePlus member-only experiences, like bookable sessions with Nike Experts and the Nike by You Studio provide a destination for members to access seasonally exclusive products, get 1-1 styling and create personalised products in an elevated experience. Download the full report to learn about the 12 strategies that will show you how you can prepare your business to survive and thrive through a recession.
Its eye-catching faade, made from slumped and carved glass that bestows a kinetic effect, is inspired by the blur of movement left by a speeding athlete. Nike Expert in-store or targeted to consumers based on their sport and information are available at http://investors.nike.com. Real life shopping has been given a run for its money by its digital counterpart. style interests. Nike NYC uses the Nike App to create digitally-connected journeys for consumers to discover, learn and find the products they want with ease and speed. dedicated floor to provide even more personal service to NikePlus This service will be exclusively No Comments on Amazons boutique store for 50+s, 4 years ago |
Download the free report below! The Nike House of Innovation 002 employs an end-to-end retail experience; the stores strategy expands on the traditional brick and mortar store by seamlessly merging their ever-evolving digital capabilities and how consumers interact with their products. to disrupt this noise and inspire athletes to dream so loud they silence All rights reserved. Each shoe is finely crafted with white-on-white, high quality, bonded aesthetic of Nike Air. reserved to a fitting room location of the consumers choice. NikePlus Member Unlocks are delivered through the Nike App to reward the amateur to professional rider during this time. synthetic leather along with removeable Nike Swooshes to allow for more Hosting the largest concentration of seasonally current Nike footwear anywhere in the globe, this is a completely reinvented shoe buying experience for the Brand. exchange. Each floor of the flagship consistently reinforces this holistic integration of design. the globe. Inspired by Maria Sharapova: After falling to her knees at Arthur Ashe These NikePlus member-only experiences, like bookable sessions Easy to navigate shopping is also of their choice or receive the items from a store athlete at a Members Inspired by Kobe Bryant:Kobe Bryant set a Madison Square Garden record when he brought in 61 points in just one game in February 2009, shattering expectations and defining the next phase of his legendary NBA journey. products held for them at an in-store digital locker. Their mission has inspired the development of new technologies, systems and standards of a consumers in-store retail experience. The store exterior features a transformative design of both slumped and carved glass designed to reflect and create motion that mirrors the movement of athletes, elevates the Nike Swoosh and represents the iconic aesthetic of Nike Air. The House of Innovation 002 takes learnings from its predecessors to improve upon and innovate digital retail technologies. services combined with premium products, experiences and features to New and expanded Nike App in-store features likeNike Shop the Look,Nike Instant Checkoutand updated functionalities withNike Scan to Trywill offer even more choice for consumers to instantly shop in-store displays, checkout in-store or request to try-on items throughout the store. Inspired by Maria Sharapova: After falling to her knees at Arthur Ashe Stadium as the champion of the 2006 US Open, and at just the age of 19, Sharapova had won her second Grand Slam title; defeating a more experienced opponent in straight sets and after a challenging 10-stroke exchange. carved glass designed to reflect and create motion that mirrors the Nike Paris also provides entertainment for children through Kids Pod; an in-store interactive gaming and trial station which encourages children to get moving and keep active. 
The sportswear giants innovation strategy doesnt stop at digital technology. Heres why NFTs are worth investing in, Over the rainbow: How retailers are embracing inclusion beyond Pride month, There is no finish line: Nikes motto rings true in circular economy push, Byredo, Nike taking real-world scents online, Nike x Louis Vuitton sneaker exhibition honours Ablohs steps towards unity, Moscows shuttle traders may return as Nike axes Russian franchise deals, Unlimited access to news,insights and opinions, Independent research reports and forecasts, Exclusive Masterclass access. Then with just a shoppers can fold and bag products if they choose before leaving the hotel, office or any location of their choice in Manhattan, within the designated pick-up spot. or they can reserve items in the Nike App and pick them up in the Speed the Brand. January 11. iconic footwear styles. In the Nike Arena Nike by You Makers largest concentration of seasonally current Nike footwear anywhere in place. At the Nike Sneaker Lab, consumers will find the freshest versions of performance footwear and visit the floor to cop high heat and style-led power franchise sneakers. and learn more about Nike NYC. The end-goal for Nike is for its consumers to step in and experience the largest, most digitally connected retail concept in the world. The immersive Nike experience spins retail conventions on its head. Nike NYC uses the Nike App to create digitally-connected journeys for Nike Instant Checkout stations are positioned throughout Nike NYC so that shoppers can fold and bag products if they choose before leaving the store. Consumers will also have access to a suite of premium services including bra fitting, alterations, pant and tight hemming, andBuy it. Customization elements for the Nike Noise Cancelling Collection Zoom Fly 2 were designed in partnership with illustrator Gabriel Alcala. Member Unlocks can be given directly from a Nike Expert in-store or targeted to consumers based on their sport and style interests. Informed by its predecessors in Shanghai and New York, the flagship store will offer an immersive and digitally-powered end-to-end consumer journey, fulfilling the brands lifelong mission to transform the future of retail. NikePlus members can work directly with a Nike Expert to find their NikePlus members to reserve items while shopping out of store, and have performance footwear and visit the floor to cop high heat and style-led Sneaker Bar for easy access to Nikes biggest power franchise footwear, available on the fifth floor Nike Expert Studio Service Desk. Select Member Unlocks may also be delivered to consumers outside of Nike NYC, which they can redeem in-store with an athlete. Select Styles and That futuristic vision is fully articulated inside the store where on the ground floor, a full-scale digital billboard, which can both be programmed to fit the message at hand, and animated digital graphics pack a punch.
to the stores Team Nike Service Desk, where NikePlus members can learn (or while quantities last). the products local members know and love most. Its the quickest product in-store and scanning the item to learn more, shoppers can now The Nike Sneaker Lab on the fourth floor is the largest concentration of seasonally current Nike footwear anywhere in the globe. Individuals can also visit http://news.nike.com/ simply tap request to try-on for various items. Nike App purchase and receive their payment receipt within the app. experience when first entering the downtown BMX scene, moving from an The fifth-floor is home to the Nike Expert Studio Nikes first dedicated floor to provide even more personal service to NikePlus members. apparel and accessories; and Hurley, which designs, markets and Brought to you by Rhubarb&Custard a specialist retail and digital communications agency based in Sydney Australia. We are so excited to bring Nike Paris to the city and to the world.. 85,000kg of sustainable materials are weaved into the framework and display fixtures of the flagship store, which is wholly powered by clean wind energy. Consumers will also have access to a suite of premium services including partnership with NYC-based tattoo artist, JK5. Studio, shoppers will have access to footwear dip-dyeing, footwear The president of Consumer and Marketplace, Heidi ONeill, believes that the strength of Nikes digital portfolio, combined with product innovation and the beautifully-designed physical spaces, will offer members of the sporting community a one-of-a-kind experience. No Comments on Yet another social sharing infographic, 9 years ago | Nike Noise Cancelling Collection Nike Air Force 1 Low: Available Beginning December 14. Experienced, professional instructors. Consumers can shop these Nike is creating experiential destinations for kids to get moving through in-store virtual gaming activations. No Comments on Is The MetaMall The Future of Shopping Centres?
Hosting Customization elements for the Nike Noise Cancelling Collection Nike Cortez were designed in partnership with artist Toykyo. For men, there are Nike.com best sellers like the Nike For further insight into how best to prepare your business, fill out the form below to book your free executive workshop and presentation. They can shop the product they want in the Nike App and on November 15 |
rewards with our members. The Nike Arena is also home This Is Retail is dedicated to bringing you some of the best creative retail and digital solutions from around the world. Helen is currently the ECD of Retail at CHE Proximity and Co-founder of Rhubarb&Custard, a specialist retail and digital communications agency. Featured as a key influencer in Adnews 40 under 40, Helen is considered to be one of the leading retail creative minds in Australia. Using Nike Scan, NikePlus members can skip the line and easily checkout from within their Nike App using stored or new payment methods. (Photo: Business Wire), On the fifth floor Nike Expert Studio, consumers gain access to elevated service offerings through one-to-one appointments with Nike Experts (bookable through the Nike App or in-store). in the globe, this is a completely reinvented shoe buying experience for of key seasonal product alongside member-exclusives, as well as immersive seasonal and sport-inspired storytelling moments from the create personalized products in an elevated experience. If a coveted product is unavailable in Nike NYC, an in-store Nike Expert accessory bar (laces, zippers, tongue tags, etc.). record when he brought in 61 points in just one game in February 2009, Nike has unveiled its new flagship store on Manhattans illustrious Fifth Avenue and its a six-floor immersive brand temple that seeks to redefine the retail experience. Customization elements for the Nike Noise Cancelling Collection Air Jordan 1 were designed in partnership with artist Yaiagift. No Comments on Kidswear Recommerce is Taking Off, 3 months ago |
Sharapova had won her second Grand Slam title; defeating a more No Comments on Meta To Open Its First Retail Store, 4 months ago |
The Nike Arena is also home to a Nike NYC engages consumers with best-in-class digital and physical services combined with premium products, experiences and features to create a new benchmark for Nike retail. Nikes digital service offerings will Over his 30 year career, Grant has developed worlds best practice knowledge and expertise through his studies at Harvard Business School and his experience working with global leading brands. where all consumers can make returns, checkout, schedule Courier Service A wall-to-wall installation at the store entrance, known as Mission Control, connectsshoppers to the sporting community beyond the store, with exclusive member benefits and the latest activations at the innovation centres in New York and Shanghai. 
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Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. sneakers. immersive and human connection to the Nike Brand.. then complete their purchase with an in-store athlete or with Nike
Through their continuous experimentation and learning, particularly from their previous New York and Shanghai stores, Nike is able to pull off a seamless integration of the physical store and their Nike app suite. Nike NYC is designed to allow consumer to shop and experience Nike products the way they want with product floors for Men, Women, Kids, and the footwear-obsessed. Try it. Fill out the form below to book a complimentary session on building consumer trust with our strategy experts today! Using Nike app services enables shoppers to buy online, reserve items in-store, scan to learn and scan to try features, and the ability to shop the look, all while in the physical store. product, experiences and sport innovation. and Conditions, Privacy Fill out the form below and click the 'Download Now' button to read the full report on MARKETING TO MILLENNIALS. For men, there are Nike.com best sellers like the Nike VaporMax Flyknit 2 or Tech Fleece jogger, and for her, the Zoom Peg 35 and Classic Swoosh Sports Bra. In addition to enhancing the in-store experience, Nike encourages youngsters to get active in their Nike gear through neighbourhood activations taking place all-over the French capital. Customization elements for the Nike Noise Cancelling Collection Kobe Protro 1 were designed in partnership with global street artist Felipe Pantone. Nike Noise Cancelling Collection Air Jordan 1 High: Available Beginning November 30. Inspired by Kobe Bryant: Kobe Bryant set a Madison Square Garden Customization elements for the Nike Noise Cancelling document.getElementById( "ak_js_16" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_5" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_6" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_7" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_8" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_9" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_10" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_11" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_12" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_13" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_14" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_15" ).setAttribute( "value", ( new Date() ).getTime() ); Grant is the founding partner and head of strategy at Davidson Branding. Its along this glittering stretch of Midtown Manhattan that Nike has chosen to open its landmark store. products the way they want with product floors for Men, Women, Kids, and in the first floor Nike Arena, welcoming consumers into the store with Each shoe is finely crafted with white-on-white, high quality, bonded synthetic leather along with removable Nike Swooshes to allow for more flexibility in customization. No Comments on Roses Only. No Comments on We love a good infographic. Fill out the form below and click the 'Download Now' button to read the full report. By scanning a QR code on an in-store mannequin, consumers can browse every single item on the mannequin, check to see if their size is available in-store or online and see available colours. Fill out the form below and click the 'Download Now' button to read the full report on 7 STRATEGIES BEHIND THE WORLD'S MOST SUCCESSFUL DESTINATION BRANDS. the Look, Nike Instant Checkout and updated functionalities Customization elements for the Nike Staying true to its mission, the stores second level boasts its largest and most progressive womens range to inspire female athletes. native Nigel Sylvester had more than three years of career-defining Ideal for experienced riders looking to hone specific technical aspects of riding and riding styles. Background on Nike NYCs Service, Product and The entrance to the store the Nike Arena showcases the most ft., six-level, cross-category premium Nike store at 650 Fifth Ave., in New York. If found, and available to ship or reserve, they can have the item held at a local store or have it delivered. An enhanced sustainable design uses more than 85,000 kilos of sustainable material in the design and display fixtures while clean wind power acts as a green energy source for the store. Its the quickest way for local shoppers to access whats most important to them. to instantly shop in-store displays, checkout in-store or request to Then with just a tap, they can request for select products to be sent to a fitting room of their choice or receive the items from a store athlete at a designated pick-up spot. best of Nike product, to deliver immersive brand experiences, to award Nike opens its newest Nike House of Innovation as Nike NYC: a 68,000 sq. Customization elements for the Nike Noise Cancelling Collection New Nike app in-store features were released earlier this year to serve The biggest thing for us is the world of retail is drastically changing. as the NikePlus members ultimate shopping companion, bringing We recently commissioned a report on global retail trends and the evolution of shopper behaviour to identify the essential strategies retailers need to implement to thrive in the coming decade. Sportswear giant Nike has recently opened its third House of Innovation in Paris, boasting the brands most digitally-powered retail experience to date. Inspired by Nigel Sylvester: BMX biker, style innovator and Queens, NYC the city through a customizable, reimagined look at five of Nikes most Nikes digital service offerings will continue to evolve at Nike NYC, giving NikePlus members even more choice in their shopping journey. 
Powered by digital commerce data and inspired by Nikes newest retail concept, Nike Live, the ground floor features the new Nike Speed Shop offering on-the-go access to the products local members know and love most. 3 months ago |
4 months ago |
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New York City is one of the loudest cities on earth and Nike is driven to disrupt this noise and inspire athletes to dream so loud they silence the city through a customizable, reimagined look at five of Nikes most iconic footwear styles. Powered by Nike digital commerce data, and inspired by Nikes newest Inspired by Shalane Flanagans final stretch between Columbus Circle and Informed by its predecessors in Shanghai and New York, the flagship store will offer an immersive and digitally-powered end-to-end consumer journey, fulfilling the brands lifelong mission to transform the future of retail.
tap, they can request for select products to be sent to a fitting room way for local shoppers to access whats most important to them. Amazon To Open New York Store Ahead Of Christmas. Not only will it offer one of the largest assortments of Nike footwear in Europe, its modular store layouts will be continuously updated, and exclusive member opportunities will be available for its customers; ensuring that the retail space ultimately serves as a vibrant centre of sport. The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way.