Although they have fewer followers, their posts often pack more punch due to their higher level of engagement. In 2022, the ability to quickly and effectively adapt creative for international audiences will be a key competitive advantage. It works. To address this, inclusivity marketing is on the rise. Based on recent conversations with clients and our network, heres five key trends that will continue to make a big impact in 2022. While ephemeral content -- which often stays published for 24-hours before disappearing (unless it's saved or archived) -- isn't going away any time soon, brands have seen that permanent social media content -- such as standard posts, videos, and live events that show up on a platform's feed and can be viewed again days later -- might be more effective within their marketing campaigns. ")},function(n){console.log(n),e("#nl2go_form").html("Unexpected error")})})})}(jQuery); Below you can find some essential information from the e-commerce country overview reports. 
Well, influencers are often masters of the platforms they use and the field or topic they talk about. In this volatile environment your culture is your brand and authenticity is vital. Mobile optimization will be even more important. If global user experience is sub-par, your 2022 SERP rankings will take a hit. Currently, 53% of marketers who leverage SEO have a strategy for optimizing videos and images. Whether youre shifting your marketing localization strategy to focus on linguistics, creative, or digital trends, 2022 is all about connecting your brand purpose to the lived experience of your international audience. Thats AR. Physical life became digital overnight-and amazingly, many brands were able to deliver these digital experiences successfully. Check out this great example of a TikTok video from Canva that informs viewers of just how easy it is to make professional-looking graphics with the website. Thats why the General Data Protection Regulation (GDPR) was enacted. When polling consumer audiences recently, our research suggested that most consumers read blogs multiple times per week and have purchased something from a brand after reading the company's blog. The dynamism of the discipline is often what attracts and keeps us for the long haul and great marketers thrive in fast changing worlds. 2022 is not a year for those looking for respite, but for those who succeed in innovating and evolving, it will be a year to thrive. Now, brands are investing in SEO experts who can help them with everything from search insights reports, to multimedia optimization. 
Its worthwhile to place a heavy emphasis on customer service and train your team to handle requests and issues. Fashion is a big industry. From the great resignation to the growing power of labor groups, people globally continue to reevaluate what matters to them. In HubSpot's 2021 Not Another State of Marketing Report, video marketing was the most effective marketing format. This will lead to customers who can market for you they can promote and advocate for your business via their networks both online and in-person. By taking advantage of the Instagram Story or Shop features, brands are able to share posts that look similar to the average users followers posting style, while subtly advertising a product. Theyre affecting your lives, too. Meanwhile, throughout the year, a number of big brands -- like HubSpot -- expanded their podcast content and networks to meet even more listeners. Now, as audio content becomes much more common in the online world, marketers might be wondering if this format could benefit their brand. Throughout the last two years, the world's dealt with unprecedented change, and outbound marketing tactics have become even less effective in reaching prospects and leads. Instead of coming up with new ideas, marketers are going to be taking whats worked in the past and optimizing it for the present. 
In fact, blogging has been used for so long simply because it works. If a prospective client wants to hire a virtual accountant, and your firm's site has a blog post that highlights tax tips or strategies your accountants use, this person might find your post or website via Google search, read your post and explore your website, and then decide that they want to contact you for a consultation or accounting assistance. For example,56% of marketers who work with email are focused on delivering mobile email experiences to subscribers. And, in 2022, 33% of marketers who haven't used it plan to invest in it for the first time. As a result, high-growth brands are more frequently establishing key performance metrics for diversity, equity and inclusion objectives than their lower-growth competitors. Although nearly half of SEO marketers we surveyed use search insights reports, 55% said they were at least trying to optimize their content with search-driven keywords. We help brands and their agencies successfully execute strategic marketing and communications programs in over 140 languages across 95+ countries. In 2021, 24% of global marketers the HubSpot Blog surveyed currently invest in native advertising. But languages like Spanish, French, Portuguese, Italian, and German (which all include gender as part of their grammar) pose greater challenges. From simple translation to creative content and digital marketing campaigns, our in-house experts will help you get the results you need to realize your international growth goals. Micro-influencers accounts with 10k-50k followers are now surpassing macro-influencers in brand adoption. building on these great data insights that will always win the hearts and minds. Here are a few ways we see companies embracing AI today: Did you know that more than half of consumers expect a response within 10 minutes to any marketing, sales, or customer service inquiry? 
In other words, we are more aware, we want more from companies, and we want to be treated as individuals. To find out more about how we can help you make the most of these trends, click here.
When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer's own audience. Whether it's an email address, credit card information, or smartphone location, consumers also view their data as precious and privileged and its your responsibility to take care of it. Coca-Cola recently partnered with hand-picked micro-influencers in Belgium to highlight how seamlessly their products fit into their lives. "Like many other B2B and B2C companies, were going full force with video and expect to ramp it up even further in 2022.". This data from marketers isn't too shocking. We want to cover this topic and thats why we provide you with a few 2022 marketing trends related to customer-centricity.
Editor's note: This post was originally published in August 2019 and was updated in November 2021 with updated HubSpot Blog trends data. Now that brands are adept at digital delivery, the next challenge is to provide an integrated physical and digital experience. 
Global Marketing Trends 2022 key insights about customer-centricity [Deloitte Report], Hot Consumer Trends 2030: all key takeaways, Taking Your e-Commerce Business International? Why? Bots are powered by a computer program that automates certain tasks, typically by chatting with a user through a conversational interface. But what content strategies are brands investing in? This can then tricker your Google ranking to go up. How much time will it take to master a strategy on each of the platforms you're targeting? Although this might not sell products immediately, showing a sense of social responsibility is still both thoughtful and effective. By keeping the flywheel at the center of your marketing efforts, you'll delight and empower your customers. If you don't have a huge content team, a large amount of extra time, or an SEO expert to create a large-scale search insights report, don't worry. This makes them incredibly engaging to web visitors and social media audiences alike. This promoted content is produced by a publishing partner of Open Mic. Site speed and rich media formatting will be key components of these new UX rankings. Today, its much more accessible. And, asClubhouse took our field by storm, platforms like Twitter, LinkedIn, and Facebook unsurprising rushed to start investing in, testing, and/or launching similar features. Of those marketers, 42% plan to increase their investment in 2022. Instead, they focus on telling powerful stories. Experiential marketing campaigns enable audiences to step into an immersive experience that is often in a physical place or via an AR/VR platform. 
(such as TikTok and YouTube Shorts). A gender-inclusive experience is quickly becoming table stakes in international marketing. When sites with solid rankings begin to link to yours, Google's crawlers note that your site might be credible and also have solid authority in your space. This update will place less emphasis on traditional SEO practices and a greater organic ranking weight on UX. Here are a few questions that can help you determine how many platforms you should really be on: By asking yourself some of the questions above, you can determine how much time your social team and brand will need to build an effective and engaging strategy on each platform, and prioritize which platforms you should really focus on. Now that brands have discovered a clearer path forward, the top international trends center around putting people first. But, who knows, maybe one of these trends will be especially suitable for your company? Digital technology has changed the face of business and those past 18 months forever redefined customer engagement strategies. Jon Dick, SVP of Marketing at HubSpot, says: Its on you to make things as easy as possible. Generally speaking, this is a trend marketers have been slower to adopt due to pricey equipment and bulky headsets. When it comes to consumer data, its a delicate balance between helping and overusing. However, its more than that, as artificial intelligence becomes the foundation for the entire customer experience. Beyond products and services, people are more attuned to what a brand stands for. Many people associate Germany with their cars. Bots provide the perception and dedication of a 1:1 service experience while working with hundreds of customers something that no customer service representative or team would ever be able to do. In 2021, 35% of marketers were leveraging AR or VR in their strategies. While long-form videos can offer depth and large amounts of information about a product, brand, or services to audiences, both B2C and B2B marketers have learned that getting to the point with short-form videos can actually be much more effective. Association with publishers that promote disinformation and racism can be detrimental to brand sentiment. The speed the market changes (a result of factors ranging from the pandemic to climate change, to Brexit) also demands that marketing and PR teams go even further, faster. Although consumers may appreciate relevant ads, they are also concerned about how their personal information, purchase preferences, and browsing habits are used. When completed by computers, theyre considered AI. Some are opting to re-work the copy on their international sites using new grammatical constructs that either encompass all genders or are genderless. While 57% of marketing professionals that currently leverage influencer marketing say it's effective, 46% of them plan to increase their investments in 2022. As we enter year three of living with COVID, the brands that will be most successful are those that display digital empathy and put people (and brand purpose) first. That's okay. Virtual reality is viewing a computer-generated, lifelike scenario. It can also involve choosing and optimizing the right videos or images for a page to help it rank in Google images or search engine video carousels. Global consumers simply wont put up with brands that refuse to include them. Although it's tempting to only look at just follower count when determining if an influencer is right for your brand, remember that true influence lives in engagement rates (clicks, subscribes, and purchases). They can ask a question in that conversational tone we mentioned above and, in return, they'll get a high-quality and accurate response. Free and premium plans, Content management software. By now, you've probably used one of the many virtual assistants out there, like Siri, Alexa, or Google's virtual assistant. While only 11% of social media marketers we polled use one to two platforms, and only 7% use seven or more, 64% currently leverage three to five. Supercharge Your Clients' Growth With Chatbots. Don't believe us? VR and AR offer different experiences, but both are making waves in the marketing world today. Many marketers have already adapted to a cookie-light experience in response to GDPR. While inbound marketing has been around for years, 27% of marketers say they will leverage it for the first time in 2022. while 11% of marketers say it will be their biggest investment in the next year. Social media marketing allows you to authentically connect with your audience on a personal level, humanizing your brand. There is no turning back when combining physical and digital experiences. Of those marketers, 49% say image and video optimization is their most effective SEO tactic. Because with the current state of things, social responsibility, ethics, and transparency matter to the modern consumer. others might gate them as free PDFs that require a lead conversion to be downloaded.
For example, theres been a significant rise in virtual events due to COVID-19 forcing marketers to get creative to catch the attention of customers. Location tracking, device listening, and third-party cookie-based recommendations can create the unsettling impression that smart technology is inquisitive as well as intrusive. In fact, a whopping 80% of marketers plan to invest the same budget or more into virtual events in 2022. Thats because its becoming more common for businesses to expect more than maximize profits. But, we're no longer one of the only blogs using a SIR anymore. With the added complexity of international, youll need to test your sites performance in key markets (using a local expert or VPN) to measure page load speed, ensure proper formatting, and address any technical issues slowing you down. Remember to sound natural and avoid coming off as pushy or blatantly promotional. People were asked why they chose to purchase from a specific brand across eight different categories: Between 61% and 86% of the time, price and quality were individually cited as the top two purchasing criteria. To strengthen brand-customer relationships, marketers are experimenting in the digital world. GDPR is an effort by the EU to give greater control to consumers over their data. Inbound marketing can be a valuable asset to create brand awareness and build trust digitally through refocusing strategy to drive customers to seek out your content. When your brand pays to feature content on a third-party website, youre investing in native advertising. Try another search, and we'll give it our best shot. Of the marketers who use native ads, more than 36% say it's effective, while nearly 5% say it's their top ROI-generating tactic. Going further, a majority of professors in Germany indicate that they want to maintain hybrid elements after the pandemic subsides, such as in-person and online learning. Moving into 2022, 23% of those who haven't leveraged it plan to for the first time in 2022. Meanwhile, 10% of marketers who use social media say TikTok will be the platform they invest the most in throughout the next year. console.log("1"),function(e,n,o,t,l,c,r){e.Newsletter2GoTrackingObject=l,e[l]=e[l]||function(){(e[l].q=e[l].q||[]).push(arguments)},e[l].l=1*new Date,c=n.createElement(o),r=n.getElementsByTagName(o)[0],c.async=1,c.src="https://static.newsletter2go.com/utils.js",r.parentNode.insertBefore(c,r)}(window,document,"script",0,"n2g"),n2g("create","yj76l2pj-nqhljzcz-qvj"),function(e){e(function(){console.log("1"),e("#nl2go_form").on("submit",function(n){n.preventDefault(),console.log("1");var o={email:e("input[name=email]").val()};console.log("1"),n2g("subscribe:send",{recipient:o},function(n){console.log(n),201==n.status?e("#nl2go_form").html("Succes! As we utilize AI more and more (especially as consumers), marketers and businesses will need to respond.
In 2021, an Apple IOS launch enabled IPhone and IPad users to determine which apps could track their third-party data, which is often used for hyper-targeted ads. 