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Balance and refresh locks with Prime Rebalancing Hair Wash from Aquis. To stop talking about "good hair days" as if they are happy accidents, and work on building that intrinsic strength.
As someone with a thick, curly head of hair, ditching the heavy conditioner in favor of a few spritzes of a leave-in felt almost sacrilegious at first. Next comes the Rebalancing Hair Wash ($26) a very fancy way of saying "shampoo." The system starts working before you even get your hair wet with the Water Defense PreWash ($29), designed to be spritzed onto dry hair. You may have noticed the above equation doesn't involve an in-shower conditioner, which Aquis has strategically left that out of the four-step system.
Encompassing four easy steps, the Prime System includes a Water Defense Pre-Wash Spray, Rebalancing Hair Wash, Rapid Dry Hair Turban, and Restorative Leave-In Conditioner. According to the brand, it's also been clinically proven to reduce cuticle swelling by 46%, and that translates to hair that's less likely to break, split, or frizz. There are currently no items in your cart. By clicking Sign up, you agree to receive marketing emails from Insider a very fancy way of saying "shampoo." Rinse thoroughly.
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But that doesn't mean that exposure is healthy.
And not just once either.
0 A hair shampoo that gently cleanses all hair types.
The Water Defense Pre-Wash, which is a pH-balance restoring spray is formulated with coconut oil and an amino acid complex that protects strands from the inside out before water exposure; The Rebalancing Hair Wash, which cleanses hair without irritating the scalp or weakening tresses further. 3 Hair Perfector (3.3 fl.
), Renews and refreshes without stripping moisture, Keeps cuticle layer smooth to reduce tangles and frizz. Use the enter key to expand submenu items. "It wicks water away from the hair faster and with less friction than regular towels," Cox explains of the hair-care innovation. Hair strands, which are made of keratin, experience similar hygral fatigue when overexposed to water.
Made from proprietary wicking fabric called Aquitex, the turban feels ultra-soft and wraps gently around wet strands. If you buy them, we get a small share of the revenue from the sale from our commerce partners.
The #hairstrong movement kicked off in full effect with thousands of social media tags and education touchpoints, over 100M media impressions across such leading outlets as Allure, Zoe Report, Byrdie, and more, hundreds of pieces of influential social media content, and dozens and dozens of reviews -- all working in tandem to strategically move the needle to create a massively successful launch. So did the turban keep its promise and cut my drying time by 50 percent? Payment will be taken every According to Cox, this means you "can cleanse your hair without causing tangles and frizz.". Im usually not a fan because many products feel sticky, smell weird, and dont do enough to detangle.
from 8 AM - 9 PM ET. 5000, ( Sorry, there seems to have been an error. Well, as it turns out, not quite. The same thing happens with your hair when it gets wet." Too much water causes hair to stretch, swell, and weaken, making it prone to breakage. Which, as it turns out, is something called "hygral fatigue.". SAN FRANCISCO, Oct. 1, 2018 /PRNewswire/ --AQUIS, the pioneer in fast drying, hair towels and turbans introduces AQUIS Prime: a game-changing clean hair care system that holistically works to support hair's health and natural integrity, unveiling your best and most beautiful hair ever. The system starts working before you even get your hair wet with the.
The first step is to spritz the prewash all over your dry hair.
"This means less water damage with the added benefit of less weight on the hair, which brings back the natural movement and bounce that makes hair look and feel healthier," Cox says. Rewards members earn
Reward members earn 50 points for every review written on verified purchases.
As Cox says, "Unfortunately, that means most of us.".
My curls tend to get knotty as soon as I lather up, but the Rebalancing Hair Wash has a super-smooth texture that makes my hair soft and manageable. Enter AQUIS Prime: the first ever system that reinvents traditional haircare. We frequently receive products free of charge from manufacturers to test. So imagine my surprise when, after testing, four-step Aquis Prime Starter Kit ($49 at Sephora). b%T3UfPF+p/.Fl)yC^f3Dh9GtNat+ -U`LLWM The last two steps really sealed the deal.
"Typical rinse-out conditioners fill in the gaps of raised cuticles so hair feels smooth, but it's a temporary benefit that only masks hair damage and also weighs down hair," she says, noting that heavy conditioners may also slow the drying process and, in her view, leave strands more susceptible to damage. The longer hair is damp, the more likely it is to exhibit markers of hygral fatigue like frizz, breakage, split ends, dullness, and tangles, according to the hair care expert.
Insider Picks writes about products and services to help you navigate when shopping online.
AQUIS Prime reflects your life, renews your hair's natural beauty, and reclaims the relationship you have with your hair.".
This does not drive our decision as to whether or not a product is featured or recommended. At first, the concept may seem a little strange after all, doesn't.
"Hair that is more porous is even more susceptible to [this issue]," Cox shares, noting that the category of "porous" hair usually includes those that have undergone chemical treatments or regularly use heat tools like straighteners and blow dryers. "Hygral fatigue refers to the unpleasant symptoms that occur when hair is repeatedly exposed to water," says Britta Cox, founder of Aquis, a hair-care line focused on strengthening strands against hygral fatigue.
Learn more.
4 installments of $6.50 with
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]ms@=# UL*A_bVvGl"b;}l at(l|iiZX f,I]I*#6M%12$I In addition, the Aquitex turban dries hair without roughing up the hair cuticle, which is what sometimes happens with towel drying. , designed to be spritzed onto dry hair. I have fully converted to the Prime System, and have yet to even pick up a blow-dryer thanks to consistently smooth, shiny resultsthink post-makeover Mia Thermopolis.
Item limited to a max quantity of 
As someone with a thick, curly head of hair, ditching the heavy conditioner in favor of a few spritzes of a leave-in felt almost sacrilegious at first. For best results, use with steps 1, 3 and 4 of the Aquis Prime system.
As imagined by founder and chief visionary, Cassandra Grey, and fueled by a trusted Committee of Industry Experts, VIOLET GREY is home to The Industry's Beauty Edit, recognized as the insider's ultimate beauty destination. "Instead of temporarily changing the way hair looks, we focus on making it intrinsically stronger and healthier. Well, Cox has a different take on how to properly smooth and soften strands. Simply put, less water and faster drying results in healthier and more beautiful hair. Created after years of dedicated consumer and scientific research, AQUIS Prime products are the first-ever haircare system to prevent the little-known phenomenon called Hygral Fatigue, the damage that happens to hair when it gets wet and loses its strength. You bet.
Basically, I can run a comb through it afterwards without running into any snags and as anyone with thick hair knows, that's a. . Aqua/Water/Eau, Sodium Methyl-2 Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Keratin Amino Acids, Cysteine Amino Acids, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Equisetum Arvense Extract, Yucca Schidigera Stem Extract, Macrocystis Pyrifera (Kelp) Extract, Persea Gratissima (Avocado) Oil, Panthenol, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Cinnamidopropyltrimonium Chloride, Citric Acid, Glycolic Acid, Phenoxyethanol, Parfum/Fragrance. Our frizz-prone editor reveals how the brands Prime System gave her sleek, healthy strands in record time. (OK, , it's an exaggeration, but not by much. Because it cuts down on drying time, it can even help eliminate the need for a blow dryer, so long as you're okay with a little air-dry time. Application Area: HairIdeal for these Concerns: Frizzy HairHair Care: ShampooHair Type: Coarse Hair, Color-Treated Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily HairIngredient: Aloe Vera, Amino Acids, Glycolic Acid, Green Tea, Herbal Extracts, Keratin, PanthenolPreferences: Certified Cruelty-Free, Clean, Phthalate-Free, Sulfate-FreeShampoo: Repair Shampoo.
Shop the Aquis Prime Starter Kit at Sephora for $49 here, Shop the Water Defense PreWash at Sephora for $29 here, Shop the Rebalancing Hair Wash at Sephora for $26 here, Shop the Lisse Luxe Hair Turban at Sephora for $30 here, Shop the Restorative Leave-In Mist at Sephora for $26 here.
The second is a specially-formulated gentle in-shower Rebalancing Hair Wash that gently cleanses hair without irritating the scalp or weakening the hair further, recommended to be used at the end of a shower to minimize time hair is wet. The PreWash spray does this by infusing hair with hydrating coconut oil, "which penetrates the hair and helps it repel water, so there is less water to cause damage by stretching and swelling the hair." "It helps hair defend itself from getting waterlogged and weak," Cox explains. Discover cutting-edge formulas and groundbreaking technology. "This means less water damage with the added benefit of less weight on the hair, which brings back the natural movement and bounce that makes hair look and feel healthier," Cox says.
As an alternative, Aquis created the lightweight moisturizing mist to be used after washing and drying. Please see our. SHOP NOW, Aquis Prime Rebalancing Hair Wash (8 fl. We highlight products and services you might find interesting. BEAUTYBIO'S GLOPRO MICRONEEDLING REGENERATION TOOL WITH GLOPRO FACE MICROTIP ATTACHMENT HEAD, All Products on Violet Grey are approved by the.
The brand's proprietary Aquitex technology minimizes Hygral Fatigue, by drying hair 50% faster than traditional towels, without damaging friction or excessive heat that is required to dry overly wet hair.
It's straight-up magical, and that's not an exaggeration. Plus, receive a gift when you spend $175+ on the brand.
Well, yes. And, most important, it leaves hair looking and feeling healthier, sleeker, and shinier than before.
points on this order, Aquis Lisse Luxe Hair Turban - Cloudy Berry (1 piece), Olaplex No. We welcome your feedback. !E)m~c5?uTU*A?J*N'~mdna` \^f?j$^e?/g8 @2eL2z\;*+HTiWKJ\4 LHucuc'a2D'"UcF|>80a;}Dsm}Mm#riQt*E9h/@)-lV3 uIay Qc!bdGc5dkOhTx-/ DQ>UR(X(y+/N!x;@e^IB?/*~`c~`ko.QMZ$v"Dvd$K8K8\3
to be used after washing and drying. Using traditional conditioners on wet hair traps the water inside even though it may deliver a positive cosmetic appearance.
Everything we offer is discovered, tested, and approved by our Committee before it earns a place on THE SHELVES and ultimately, your cosmetic wardrobe. Based on the insight that less water + faster drying = healthier hair, AQUIS products prevent damage and Hygral Fatigue (the stretching and swelling that happens when hair is wet), protecting its natural biome, andusing safe and gentle yet effectiveformulas a portion of AQUIS Prime proceeds will be donated to Code For Fun, an organization that provides tech training for teens in the San Francisco bay area so they can become the innovators of tomorrow. While the hair-strengthening part is obviously a big benefit, I've found the turban to be most useful in my routine for a more practical reason it cuts my drying time in half.
Learn more, 4 installments of $6.50 with As Cox says, "Unfortunately, that means most of us. We operate independently from our advertising sales team.
), Aquis' Hair Turban takes the place of your usual towel and instead of using cotton or terry cloth to absorb moisture, it relies on a synthetic material called Aquitex. Admittedly, this part of the process is the most confusing. "Hair that is more porous is even more susceptible to [this issue]," Cox shares, noting that the category of "porous" hair usually includes those that have undergone chemical treatments or regularly use heat tools like straighteners and blow dryers.
It can be used at the end of the shower to minimize the time hair is wet; The Aquis hair turban, which speed dries hair from wet to damp while protecting hair from breakage and cuticle damage; The Restorative Leave-In Mist that can be applied to partially dried hair before styling; and.
items in your basket According to the brand, it's also been clinically proven to reduce cuticle swelling by 46%, and that translates to hair that's less likely to break, split, or frizz.
130 Haven't we always been taught that conditioner is the key to healthy, shiny hair? Job done.
My vented brush helped ensure the wash was evenly distributed.
This shampoo gently purifies hair leaving it soft and hydrated.
At first, the concept may seem a little strange after all, doesn't all hair need to be "repeatedly exposed to water" in order to stay clean?
Gently massage Rebalancing Hair Wash throughout hair towards the end of your shower. Admittedly, this part of the process is the most confusing. months. So imagine my surprise when, after testing Aquis' four key products, my hair air-dried into the defined, frizz-free, mermaid waves of my dreams.
(OK, fine, it's an exaggeration, but not by much. Before I was tasked with testing the new system, my routine was simple: shampoo, condition, towel dry.
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hair need to be "repeatedly exposed to water" in order to stay clean?
For more information, visit AQUIS.com, Cision Distribution 888-776-0942
"It helps hair defend itself from getting waterlogged and weak," Cox explains. ", I've found that to be true in my personal experience as well. The cleanser is sulfate-free, so it doesn't strip strands of much-needed moisture and it's pH-balanced so as not to disrupt the delicate hair cuticle. /Rttm%fH~ 0Dw).TQPfK7_jN"jqp- \0%am=Un0}#4kaF iP"O': :kw8+l=;+TON&mwiHB{FF03?&YzJbhqH,%clxF1k)x`FCpTgx!ZBMMMzR@y!E009xjJ SW SN6I'b lZx.=&Ry)^*/}pAW"{Ey8$ tA|G=D~g[`])IwV}/Wq$ZK,WUiP*J2"suR~rmvluMhU*+lUYi*FGTX%`)_qlW>"`"Z} GN[^2{)vpke+R}8gXyi.q:zpF}H@xh8{Ll$r_8{qSA%UtI6`P6k4%>B,%|!3X4^[Mf[sD^\|@4c h}qmTQaHT RG Wi f*ox ^sP #^!8N#mzz%;hP,6Ch2}j9'!foN^MrvvqG.a]tXX 8l9fY]['_>L_i;;{6==~81vQvQQnQUg|# ^j-DeWydLwHl *@x"40"UzPV^-H:
Klarna
AQUIS Prime launched September 2018 on Sephora.com and on AQUIS.com, retailing for $26 $49.
Klarna Its a personal year-round affliction that, for visual reference, puts my hair in the company of Mia Thermopolis, Hermione, and The Starchild.
Instead, the brand offers a Restorative Leave-In Mist ($26), a leave-in conditioner that locks in moisture, smooths frizz, and creates "bounce" without weighing hair down. Thank you for subscribing to VIOLET GREY. of products in an effort to transform my frizzy, breakage-prone strands into the thick, defined mermaid waves I know they can be, most of them have been underwhelming.
The goal? Get honest reviews on top products & services delivered weekly to your inbox.
Instead, the brand offers a. a leave-in conditioner that locks in moisture, smooths frizz, and creates "bounce" without weighing hair down.
Jumping in the shower minutes later, I was surprised at how incredibly sleek my hair became when it touched water.
AQUIS, aka the geniuses behind Rapid Dry Hair Turban (more on that here), is rewriting the shower rules with conscious cleansing. The PreWash spray does this by infusing hair with hydrating coconut oil, "which penetrates the hair and helps it repel water, so there is less water to cause damage by stretching and swelling the hair." ), takes the place of your usual towel and instead of using cotton or terry cloth to absorb moisture, it relies on a synthetic material called Aquitex.
item in your basket
month. They formulated a better and healthier way to care for your hair that shaves time off your routine, protects and perfects your hair, and gives you that unquestionable confidence in your hair that makes you #HairStrong.
I panicked when this was explained to me (my showers run really long).
Think of it this way "Hair is made of keratin, just like your fingernails," Cox explains.
You know how soft and weak your nails look after a bath? Aquis is diving into another sector of the hair care category.
AQUIS continues to be a pioneer in haircare and promotes hair confidence for all. ci"!] rIUq"oW`1=0;xx`82BE'NgD8w:*Q%og\1rrD%?FL to blame frizz and damage, but in my case it was. I love its naturally wavy texture, but hate that my "good hair days" are so few and far between. Generate awareness, excitement, and ultimately sales, for the launch of this new segment for the AQUIS brand through a series of storytelling moments using the #hairstrong foundation for smart, savvy media relations, strategic paid and organic tastemaker marketing with highly engaged social media influencers and pro hairstylists, editor desksides, and experiential eventing.
To support the launch of the AQUIS Prime hair care system in Sephora -- the brands first foray into clean haircare -- Beach House worked alongside the AQUIS team on developing the comprehensive, multi-tiered Hair Strong" program -- an inclusive hair movement celebrating your hairs healthiest, best state, no matter what kind of hair you were born with.
Frizz. The Restorative Leave-In Conditioner locks in moisture weightlessly, restores hair to its natural pH balance and defends against damage.
Basically, I can run a comb through it afterwards without running into any snags and as anyone with thick hair knows, that's a major plus. sezzle